Not all weight loss is equal. 

If you want to go from 270lb to 220lb.
Or you want to go from 180lb to 170lb.

Those are two different animals. 

If you’re 225 lb or heavier… getting lean will make life better, longer, and easier.

  • You’re tired of it (this didn’t happen overnight)
  • Trying and failing is getting fucking annoying
  • You want to be there for people in your life.
  • Putting socks on involves more groaning than before

It’s not a vanity upgrade.

It’s a game-saving play. 


Okay, here’s how it works…

We’ve got a group of guys together who will be losing 50 lb (or more) in the next 6 months.

I’m going to help them get into a consistent routine, and quickly get the scale moving every single week without doing keto or fasting. It’ll be using some of our signature systems I’ve pulled directly from our 1:1 coaching program.

(This is the group, plan, and support that I wish I had when I first decided to lose weight)

Helping you lose 50 lb, sustainably, is our only focus here. 

Most guys are only 6 months away from losing 50 lb, and that is a truly life changing experience in more ways than one. 

I’ve been there – body aches, out of breath, feeling like shit, and being fed up with it. 

But check this out:

We’ll work on getting you that 50 lb gone in 180 days. We’ll give you everything you need to make that happen, and nothing you don’t.

No keto. No cardio. No starvation diets. And no supplements. 

The only thing you’ll need is your phone.

What we’ll work on:

We’re going to solve the 3 biggest problems that stop guys from transforming their body: Nutrition Overwhelm, Random Activity, and Lack of Structure.

First, let’s remove any Nutrition Overwhelm — where you’re either unsure what you should be focused on, or how you can make changes that actually last (not just some fad diet).

1. We’ll start with The 50:1 Rule— making sure we’re clear on what you should be focused on when it comes to your food. This means that 50% of your results come from the 1% of things you’re focused on. You’ll end up spinning your wheels and not making the progress you want if you’re worried about supplements, carbs, or how close to bedtime you’re eating. This is about focusing on the bigger picture, and nailing the basics. 

2. Next, we’ll get you a handful of simple fat loss meals that you can prepare in under 10 minutes per day. We’ll make some no-brainer, repeatable meals, that literally take minutes to pull together and require zero cooking skills. You’re gonna save time and money here while getting leaner along the way. 

3. Next, we’ll install a Flexibility System… so you’ve got a simple way to stay on track with your fat loss efforts when life inevitably happens — I’m talking about losing fat without giving up the foods you love, or having to bring tupperware meals to a dinner party.


The result? You’ll be 100% clear on exactly what you need to do with your nutrition to see the scale move every single week, without it being unsustainable.

The confidence boost you feel from seeing that progress will be night-and-day for you.

The second problem we’ll solve together is a lack of structure.

Most guys feel like they’ve got 2 options to get in shape: Go ALL-IN and only eat boiled chicken, or slowly make little changes and hope you get there…. slowly. Luckily there’s a better way, and we’ll install it next


4. First, we’ll help you start seeing weight loss progress every single week using a simple piece of software that will adapt your program based on your progress. This initial weight loss will give you extra motivation to keep crushing your next 30, 60, and 90 days. The software is inexpensive, and we’ve arranged 2 weeks free, so you’ll lose your first 3-8 lb without paying a cent.

5. We’ll keep you accountable to the process with our Student’s Group: We use a simple weekly check-in that keeps guys focused on taking action on the things that matter most. Being disciplined and sticking to a plan is easier when you have dozens of people rooting for you on the same journey. 

6. Finally, we’ll tackle roadblocks, which is where most guys give up on their own. Falling off the wagon is part of the game – and it’s what you do AFTERWARDS that matters most. I’ll be available in the group to help you troubleshoot anything that comes up. 

By now, we have you losing weight every single week, and a clear action plan to overcome any hurdles that pop up. 


 The 3rd and final problem is that, if you aren’t a pro in the weight room, working out can be uncomfortable. We’re not going to try and turn you into someone you’re not. We’ll just set up a simple plan that makes getting workouts done easy. Frankly, this is where the fun begins. We’re taking 3 of the most powerful strategies from our 1:1 coaching program, and giving them to you here. 

7. First up, we’ll use 3×30 Workouts to get you consistently working out each week for just 30 minutes a piece. Your streak will grow, and you won’t want to miss another workout. It’s all basic, full-body workouts. No chin ups. No crossfit. No kettlebells. No burpees. No yoga. 

8. Then we’ll use my Fat Loss Accelerator to crank up your weight loss, have your body, burning more calories, and recovering faster in between workouts without wasting hours on a treadmill or elliptical. 

9. Finally, we’ll get you building muscle from your workouts so you can see visible results faster than just losing fat alone. Even if you’re brand new to it, we’ll get your joints feeling less achey, and your clothes fitting and feeling better in the first 45 days.  

Whether you have access to a gym, just some dumbbells, or only your bodyweight – there is a workout plan for you.  

This is how you see progress every week.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically…so we’ll be able to spend more time on that one with you.

Now…if I were you…

I’d imagine you’ve got a buncha questions


What kind of results can I expect?

Here are just a couple of screenshots of the kind of results clients using this program are having:

But the gist of it is this. 

– You’ll stop waking up feeling like shit. 

– You’ll stop bumping your belly into your thighs when putting your socks on. 

– You’ll finally let go of all that extra weight you hate carrying around. 

– You’ll stop wondering about how great it will be ‘someday’ to finally get yourself in shape. 

Where and When?

We’re kicking off now, and Fridays are our intake days. 

I’ll add you to a private Facebook group with me and the rest of the guys.

We will be in there daily to support you for the next 26 weeks. 

We’ll give you access to a step-by-step system.

In addition, every week for the next 26 weeks we’ll jump on a live group call together to get you the help you need. 


How Does It Work: 

We only want to work with people who can implement and report back on their results, and we’re the number of guys who can join. 

I’m taking on people today and I’m inviting YOU to join the crew. 

This isn’t a ‘course’ where you gotta find loads of time in your busy schedule and watch endless generic videos.

I’ll give you bite-sized assignments you can knock out in a few minutes a day.

During our time together in the private group we can talk about your progress and come up with specific strategies for YOUR life so you can take action and report on your results. 

I really want to create some great case studies from this so I will be spending time with you to make sure we maximize your results. 


How much time do I need? 

First, you’ll want to make sure to put the weekly calls on your calendar. (If you can’t make it live, no problem. You can watch the recordings and get support in the Facebook group.) 

Then, I recommend you allot at least 2-3 hours a week for everything regarding the food and workouts. 

We’re going to be working closely together but it isn’t going to be drawn out.

Groups thrive on contribution. When you are getting wins we need you to share the success so others can learn from you. 



At the risk of writing a novel here, I’m going to answer some questions I’m sure you have below….


What’s The Investment? 

If you’re already thinking about losing weight, or have tried and failed in the past, it will cost you a fortune to pass on this.

Think of how carrying all this extra weight is affecting your health. 

It’s affecting your relationships. 

How people view you. 

How you view yourself. 

Your earning potential…

The investment into 50 For 50 uses my “Pay For Progress” model that makes it ridiculously easy to get started.

$50 USD now then 25 payments of $50 USD every week. 

or you can pay in full for $1000 USD to save some money. 

I’ll be closing intake to this program on Jan 15th for 3 months, and the price will go up next time we open it. 


Is there a guarantee?

Any time you invest time and money to work with a coach, there’s a risk. Right? What if it doesn’t work? What if it’s not as good as he said? What if Matteo is a Canadian hoser? 

So let’s look at the best and worst case scenarios:

Best Case: over the next 6 months, you completely transform your body. You lose 50+ lb. You upgrade your life. You add years onto your life. You get new skills, a ton of confidence, and the systems we teach mean you can keep the weight off for good, or keep on losing it. 

That’s the best case. 

But what about the worst case?

Worst Case: maybe it doesn’t work. Maybe you’re a few weeks in, and you decide it’s not for you. Or the content isn’t quite right, or maybe you jumped too soon, or you decide that my constant cursing gets annoying…

In which case, anytime in the first 30 days just let me know, and I’ll refund you 100% of what you’ve paid. No questions asked.

You get to keep all the materials we’ve covered. You’ll be leaner, smarter, and still have the skill sets… But you won’t have to pay for it at all.

So that way there’s no risk to give it a go and get started, is there?


How do I get a spot?

You don’t need to send me any money now.

If you’ve read the questions above and meet the requirements just reply back…

“I’M IN”

Then I’ll get you set up.